Pre-production 5: overview of planned execution and finalizing questions for interview

Today, I brainstormed and put down a basic overview of what I would execute, what themes I wanted to cover, and who, where, and how I would record.

I also brainstormed questions to ask Shruti and finalized these:

1. What inspired you to start Ewoke, and how does it differentiate itself from mainstream fast fashion brands?

2. Can you tell us about the materials and processes you use to ensure sustainability in your clothing?

3. In your view, what are the biggest environmental issues caused by the fast fashion industry?

4. Many consumers are unaware of the hidden environmental costs of cheap clothing. What do you think needs to change in consumer behavior?

5. What challenges do sustainable fashion brands like Ewoke face when competing with fast fashion giants?

6. What role does technology play in making sustainable fashion more viable and scalable?

7. What are some simple steps consumers can take to shift towards more conscious fashion choices?

8. How do you see the future of sustainable fashion in India and globally?

9. What advice would you give to young entrepreneurs looking to create sustainable fashion brands?

These nine questions would help me understand both production and consumer views on the concepts I want to explore clearly and briefly. However, depending on the answers given and the time the interviewee takes to answer a question, I am not sure if I would include all the questions and answers in the final outcome.